OUR STORY
This mission is simple: Serving a product that consistently exceeds guests’ expectations in both quality and value, while maintaining a workplace culture of positivity, personal growth, community engagement, and a passionate commitment to true hospitality.
THIS GOT OUT OF HAND
It started with one guy who really, really liked pizza.
PILF Restaurant Group is a Dallas-Fort Worth-based hospitality company founded by Jay Jerrier, built around a simple idea: take food seriously, but never take ourselves too seriously. Today, PILF is home to a collection of distinct restaurant concepts, including Cane Rosso, Zoli’s Pizza, and Thunderbird Pies, each focused on doing its particular style of food exceptionally well. From Neapolitan wood-fired pizza to New York-style pies and Detroit-style pizza, our restaurants share a commitment to quality ingredients, scratch-made food, genuine hospitality, and creating places where people actually want to hang out.
Jay’s story started long before PILF existed. After falling in love with authentic Neapolitan pizza on his honeymoon in Italy in 1995, Jay became obsessed with figuring out how to make it himself. While still working in corporate America, he built a wood-fired oven in his backyard, trained with pizzaiolos through the Associazione Verace Pizza Napoletana, and eventually began hauling a mobile pizza oven around Dallas for pop-ups and private events. That following led to the opening of the first Cane Rosso in Deep Ellum in 2011—and the rest grew from there. What started as one guy chasing a pizza obsession has grown into a DFW restaurant group that is still driven by the same basic philosophy: make great food, take care of people, have a good time doing it, and keep finding ways to get better.
One Crew, One Crust, One Community - At PILF Restaurant Group, we rise as one. Every shift, from the kitchen to the dining room, we rely on each other to show up, step up, and bring our A-game. We respect one another, support each other, take ownership of our mistakes, and grow as a team.
Passion in Every Slice - Pizza is life, the rest is toppings. Every pie matters, every detail counts, and we pour our hearts into crafting bold flavors, upholding high standards, and consistently delivering exceptional work.
Be Bold, Be You, Break the (Pizza) Rules - We bring big personality, wild creativity, and zero fear. We celebrate individuality, embrace the unconventional, push boundaries, and craft unforgettable pizza, all while respecting the craft and never compromising on quality.
Hustle Hard, Have Fun, Keep It Real - We work with intensity, play with energy, stay authentic, and create an environment filled with good vibes. No boring people, no attitudes, just a hardworking crew having a damn good time.